NewsBlur Unveils New Look

The RSS reader NewsBlur is recognized for being one of the most powerful readers available but not as easy on the eyes. Since Google announced that its Google Reader would be shutting down NewsBlur and other readers have been flooded with Reader refugees. NewsBlur will launch it new reader today with a more user friendly interface. The day Google announced that they would be canceling the service NewsBlur had a 95% spike in new users for the day.

NewsBlur owner Sam Clay said he knew the writing was on the wall for the Google Reader after they took away all the share options in 2011 and included the Google Plus Option. "When I noticed that they took out one of the coolest and well loved parts, I realized Reader was not long for this world," Clay said. 

Have a strong incline that Google Reader was on its last legs gave NewsBlur time to prepare a new and more user friendly version. Clay new that there would be a lot of people looking for alternatives and he wanted to position his site to take advantage.

Sources:

NewsBlur, flush with Google Reader refugees, rolls out redesign. (n.d.). The Verge. Retrieved May 22, 2013, from http://www.theverge.com/2013/5/21/4350208/how-sam-clay-and-newsblur-survived-the-google-reader-shutdown-redesign