Sunday 19 May 2013

Tumbler Sold to Yahoo For 1.1 Billion!

The Wall Street Journal has reported that Tumbler the blogging giant has been sold to Yahoo for 1.1 billion. Yahoo CEO Marissa Mayer has scheduled a news conference for Monday May 20, in New York to officially announce the sale.

Yahoo was once the leader of the internet search engines, but has lagged behind Google in recent years. This is the largest move that Mayer has made since being appointed CEO last year, but this is not the only change she has made to direct younger social media users their way.

The changes already implemented such as a new home page, upgraded Yahoo Mail and Flickr have not resulted in financial success for Yahoo. Will Yahoo remain in the shadows of Google or will this recent purchase catapult them back into the big leagues.

Sources:
Yahoo to buy Tumblr for $1.1 billion: Report. (n.d.). CNNMoney. Retrieved May 20, 2013, from http://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html
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2 comments:

  1. Unknown20 May 2013 at 11:44

    I never understood how Yahoo is still around.... People don't even say 'search' as often anymore, now it's 'google that'.

    They've got a long way to go before catching up to google, but it's possible that they could stay afloat with Tumblr, it's pretty popular.

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    1. agb313120 May 2013 at 16:32

      When I first started to use the internet back in the 90's I would use Yahoo as my primary search engine. I bet it has been over a decade since i searched anything on Yahoo!

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