Tumbler Users are Wary!

It's official Yahoo announced today that they have purchased the blogging site Tumbler for 1.1 Billion. Rumors of this purchase have been circulating since Thursday.  Tumbler users are wary of the purchase after Yahoo's past tract record with mergers they have good reason.

Yahoo CEO Marissa Mayer posted on her Tumbler blog today a message to users that there is no need to worry. Tumbler CEO David Karp will remain at the helm and that there will be no Yahoo branding on the Tumbler site. Until now Tumbler has resisted the use of advertising on its site but with the recent merger this may change as Mayer said that CEO Karp and her team agree that the site is now in a position to start advertising.

Mayer in a recent interview has compared this merger with the like of Google and their acquisition of YouTube or Ebay and the purchase of PayPal. Only time will tell what Tumbler will mean for Yahoo.



Sources:

Yahoo to buy Tumblr for $1.1 billion: Report. (n.d.). CNNMoney. Retrieved May 20, 2013, from http://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html